How to drive adoption?

  • Training is very important for driving adoption
  • Give users access to certain reports and dashboards
  • Utilise automation capabilities to make their jobs easier (when using Sales Cloud)
  • Improve data quality
  • Gamification and rewards
  • Adoption evangelists

How to measure adoption?

  • Metrics related to usage, data quality and business performance
  • Administrative reports to identify users who have been logging in
  • Measure usage of key Sales Cloud objects
  • Salesforce adoption dashboards
  • Business performance measures

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