How to drive adoption?
- Training is very important for driving adoption
- Give users access to certain reports and dashboards
- Utilise automation capabilities to make their jobs easier (when using Sales Cloud)
- Improve data quality
- Gamification and rewards
- Adoption evangelists
How to measure adoption?
- Metrics related to usage, data quality and business performance
- Administrative reports to identify users who have been logging in
- Measure usage of key Sales Cloud objects
- Salesforce adoption dashboards
- Business performance measures