Third party applications provided by Independent Software Vendors (ISVs) may be a preferable alternative to building custom applications or functionality.

Use cases of when you might use a third party app:

  • The team has no development ability
  • Need to create opportunity records from emails
  • Marketing automation
  • Purpose-built dashboards
  • Connector to an external system such as EventBrite
  • Data quality (e.g. duplicate management, address verification)
  • Document merging
  • Sophisticated grids that allow mass update of data

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