A unique selling proposition defines your position in the marketplace and lets you stand apart from competitors.

One simple strategy for identifying a unique selling position is to fill gaps left by competitors. You can use the reviews etc to find these gaps. Such as 3-4 star reviews, which usually identify something lacking.

Points in defining your unique selling proposition:

  • Product/service description
  • What are you not going to do
  • What will be unique
  • Proof your solutions work
  • Pricing strategy

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s